Area Sales Manager – Nordic & Baltic

Want to be part of shaping the future of lifelong strength, rehabilitation, and wellbeing?

At HUR, we combine technology, data, and pneumatic resistance to create smart exercise solutions with meaningful health impact. We provide intelligent, computer-controlled strength training and cardio solutions, as well as evidence-based training concepts for active ageing, rehabilitation, preventive healthcare, and overall wellbeing.

Our solutions are designed for users of all ages and ability levels, with a strong focus on usability, safety, accessibility, and motivation. HUR operates globally and works closely with healthcare professionals, researchers, rehabilitation specialists, and fitness operators around the world.

Collaboration and Team Spirit
At HUR, we value strong teamwork, open communication, and smooth collaboration across departments. We believe in a supportive and solution-oriented working culture where people succeed together.
We are primarily looking for a positive, flexible, and proactive person who wants to be part of our international growth journey and contribute to shared success.

Position: Area Sales Manager – Nordic & Baltic
Join HUR as an Area Sales Manager for the Nordic & Baltic region. In this role, you will play a critical part in driving the growth of our strength training and cardio solutions, delivering on ambitious sales targets. You will be part of a growing sales organization focused on rapidly increasing our market share.

This position is well suited for remote work. Applicants located within the Nordic & Baltic region are considered an advantage due to the nature of the role and travel requirements.

Roles and Responsibilities

• Drive sales growth and market share in your territory

• Build and manage strong distributor and customer relationships

• Coach and support distributors in identifying, developing, and closing long-term, value-based sales opportunities involving multiple stakeholders and extended sales cycles.

• Execute sales and marketing activities to achieve targets

• Provide product support and market insights

• Identify new business opportunities and customer needs

What We’re Looking For

• Experience in long-term, value-based B2B sales through distributors, partners, or other indirect sales channels

• Patience, persistence, and a relationship-oriented mindset to manage extended sales cycles

• Bachelor’s degree in Engineering, Business, Marketing, or a related field

• 5+ years of B2B sales experience

• Proven ability to develop new business and build strong client relationships

• Self-driven and proactive mindset

• Experience in healthcare, rehabilitation, or medical equipment is considered an advantage

• Excellent organizational and planning skills

• Willingness to travel (50–60%)

• Experience with sales reporting tools (e.g. Salesforce) is preferred

We Offer You

• The opportunity to work with meaningful solutions that promote health, rehabilitation, and wellbeing

• An international and evolving work environment

• The support of a skilled and committed team

• Opportunities to grow and develop your expertise as part of an innovative organization

Interested? Apply for the position by 3.7.2026 by answering a few questions below.